One of the top un-official Disney “Must Do’s” at EPCOT in Walt Disney World, Orlando Florida is drinking, I mean “tasting,” Around the World.
- Always put reader engagement first.
Readers take their online experience with your website personally – especially media outlets. The Times eliminated page breaks allowing readers to continuously scroll as well as formatting their backend architecture to be easily accessed on all mobile devices. Small adjustments deepening engagement makes a huge impact on reader experience.
- Think “back to the future” for architectural design.
The flux capacitor of your site, both back and front end, should have technological trends, future user use and expectations for the next two to five years in mind. Main architectural framework should be created allowing future upgrades, renovations and restructuring to be done with easy, compatibility and logic.
- Design and build around business goals rather than focus on backend data packaging. How does your reader consume your product? Structure design should evolve around how and why your reader uses your product, services and information, not what is easiest for behind-the-scenes templates, CSS and code. The Times’ multimedia-rich publication of Snow Fall did just that. Snow Fall gave readers interactive maps, intense videos, personal portrait photographs and an immense story, all of which created an incredibly personal and exciting online experience with the real focus on the front of the house versus backend priorities.
by Guest Blogger, Edward Montalvo, www.idakoos.com
We have all been in the position of seeing someone else in a shirt that you own. Suddenly your favorite shirt doesn’t seem so special anymore. As much as you want to still like that shirt, it will never feel the same. Everyone would love to have a unique t-shirt. In the past, this was an expensive and difficult endeavor, limited to your location or know how. Now the internet has opened up many possibilities.
There are many ways to show the world who you are by expressing your inner self. One of the best, least permanent ways is to design your own t-shirt. Personalized t-shirts are the perfect way to show off your inner talent or show your interests without the worry of having a cookie cutter design. Websites such as Idakoos, Cafepress, and Spreadshirt let you download your own design or image to put on a t-shirt. They also have a library of images you can choose from, or you can mix your own image or design with one of theirs to make something completely different. You can release your artistic side and create the fashion style you crave.
Adding text to your image can bring your voice into style. Any words that you come up with are bound to be unique to your own shirt, even if its a known phrase, your font and color can make you stand apart.
Other options in designing your own t-shirt include the array of quality and color in the t-shirt. You can choose thick quality shirts or lightweight summer shirts. With most shirts and colors, you can order as few as one shirt to make something completely unique. Different fashion styles can be achieved just by changing a neck line or color.
The Style you create can be shared with as many or as few people as you choose. This is great for family reunions, vacations or picnics. Designing your own t-shirt can also be used for work, team building events, fundraising and races that are unique themselves. The more t-shirts you order, the price per shirt drops, making your own fashion design economical and fun.
Personalized t-shirts are a great way to have a unique look while keeping within your own personality. Next time you see somebody in a shirt you had found special, remember you can design your own t-shirts and create your own fashion style with the click of a mouse.
For the past two years, one of the biggest news sites, The New York Times, has been working on a complete overhaul of their website architecture – finally. The pace of updating technology is relentless for any online platform, however, visiting the Times’ was like visiting Gramma in her wood-paneled living room. The immediate need for remodeling was always glaringly apparent.
The NYT 5 (an internal code-name) project released updated sections in staggered segments, but as with any design renovation updating the archaic into future tense, things got wonky. Watching the Times dust off their CMS backend, update web standards, adapt to a plethora of mobile devices all the while keeping up with reader expectations over the past 24 months has provided an all-you-can-eat buffet of form, function and construction reminders all designers, developers and web owners alike should completely binge ingest.
The Times’ NYT 5 Project is a milestone. Responsive design is imperative in creating architecture in today’s mass media data-infused future in order to respond to the ever-evolving reader habits and expectations.
For precisely 3.5 minutes, I stood captivated, frozen in place, in hot rollers and underwear by what I was viewing on TV. I scrambled to figure out if what I was viewing was a The Today Show segment, an official commercial or if one of my cats had tried to eat the remote again and inadvertently changed the channel to the SyFy Network.
I was viewing stunning, out-of-this world cinematography — breathtaking landscapes, magical creatures, a gorgeous [non-CGI!] panther and, exquisite, exquisite jewelry — CARTIER jewelry, in fact — I’d know those pieces anywhere.
After a full, audible gasp at the realization I was watching art, storytelling, and cinema — marketing at its’ purest — and that my hair was going to burn off if I didn’t get the hot rollers out, I finished getting dressed and rushed to scour the internet to find the who, what, when, where and how for this Cartier masterpiece.
Rumored to have cost some $4 million Euros [$5.2 million USD], Cartier produced L’Odyssée de Cartier to commemorate their 165th anniversary. Filming on location and on elaborate sets in Prague, Italy, France and Spain, to name a few, three panthers and handfuls of handlers, and a symphony recording at Abbey Road — the details of L’Odyssée kept getting more delicious the deeper I dug.
Directed by Bruno Aveillan with music composed by Pierre Adenot, this duo set out to create a “subtle metaphor of Cartier’s elegance, free-spirit and independence” [as stated in L’Odyssée de Cartier’s Extras] through Cartier’s iconic symbol, the panther.
Jeanne Toussaint, Cartier’s first female director of design and nicknamed “The Panther,” re-envisioned Cartier’s traditional art deco aesthetic into the exotic — the Panthere de Cartier Collection. During the 1930s, the diamond-and-onyx encrusted panther symbolized freedom and boldness with exotic undertones at a time when women were still expected to wear “polite” pearls and concede their right to vote in many parts of the world.
L’Odyssée de Cartier’s musical score drips with the sensuality of Toussaint’s panther — exotic, feminine, sexy — while each object in each scene has brilliant and intentional meaning.
From Cartier’s first store in Paris, to Toussaint’s legendary diamond-and-onyx panther, to Trinity rings, to the wedding-ring-every-girl-dreams-of, to the rolling Love bracelets on the mountain top, to Alberto Santos Dumont’s airplane [the namesake of the timeless Santos men’s timepiece] to Shalom Harlow wearing Chinese designer Yiqing Yinwith’s striking gown in Cartier red, to finishing…*second audible gasp*…finishing with the pièce de résistance…the 784-diamond, 91-onyx, emerald-eyed panther that houses the 51.58-carat divine green beryl gemstone.
Final audible gasp. I’ve died and gone to marketing heaven. L’Odyssée de Cartier, Je t’aime!